Posts tagged Training
RootsCamp 2012 – Preview/Materials
0I have two sessions proposed for RootsCamp 2012 at DC’s Washington Convention Center.
Already scheduled for Saturday in Room 149B at 10:30 AM (first session) is: “Where are we & how do we fix it. Auditing campaigns to right a sinking ship, even when already under water.”
You can find the handout for this session here.
Beth Becker of Progressive Social and I have also proposed a session entitled: “The word Consultant really isn’t the dirty word some would have you believe. How to find the good ones!”
You can find the handout for this session here.
We MUST do better.
0An associate offering condolences for this past Tuesday’s election results offered the reminder that we need a Constitutional Amendment to fix campaign finance. Amending the Constitution is the only certain means of leveling the playing field between self funders trying to buy seats, those willing to sell their values for special interest money and establishment support and those tried and true progressive warriors honestly trying to make the world a better place.
The decline in the quality of media coverage of elections has been a perverse accelerator of the downward spiral, favoring big money, the establishment and creating the illusion of similar qualifications/values where vast differences exist. Why? To make money, profit over truth, profit over quality of governance, profit over everything.
Until we have major campaign finance reform and media reform, we as progressives (and Democrats in general) need to stop making the same mistakes campaign after campaign. We need to invest drastically more in infrastructure that supports candidate campaigns. The key phrase being, “that supports candidate campaigns.” We have a number of great organizations out there that are improving some of the message and starting to push back on some of the right wing attacks on our Democracy in favor of the 1%, but they aren’t doing nearly enough to help us actually win elections and shift the balance of power.
We need a return to the 50 State Strategy. It isn’t even debatable which strategy is more effective. When we run more quality campaigns, we do vastly better at controlling the message and we win more seats. We raise more money. We inspire future candidates and activists. Incumbency protection is best served by expanding the playing field, not contracting it to a defensive posture.
We must do more to provide candidates with the resources to compete – not just money, but training, quality staff and research. Candidates need to start by recognizing that being a candidate is not easy, and they should do more to learn to how to be better as a candidate. Progressive organizations need to begin their actions six months or more before primaries/elections, they need to get in early to make a big impact. They need to to do more to promote the positive narratives for progressive candidates.
We need to stop hiring/promoting staffers based on arbitrary measures, winning or losing a prior race isn’t necessarily indicative of any one individual’s talent and capacity. Being on a winning team in one capacity is not at all indicative of a capacity to succeed in a completely different capacity on the next campaign. Carrying staff not getting the job done is extremely detrimental to campaigns, where resources are highly limited and the impact of team morale is far greater than many recognize. A person not living up to the responsibilities of their job will drag everyone else down, any temporary drop off felt from firing that person among the rest of the team will be overcome by the greater impact of bringing in someone capable of doing the job. Rip off the band aid, don’t let it fester.
We should be willing to pay quality wages for quality staff. When you buy at a bargain rate, too often you get less than a bargain of quality and capacity. Which leads to this – donors need to get involved earlier, need to get involved in primaries, and need to recognize that their money can and should be spent on things other than TV. When progressive donors opt to sit out primaries, they are giving a huge advantage to the big money/establishment candidates and crippling our progressive heroes. Money has a decreasing value over the course of a campaign – the earlier you have it, the better you can plan and execute a campaign for victory. Late campaign TV is rapidly declining as an effective means of communicating with voters, the value of field, online and targeted mail campaigns are all increasing rapidly. All of these require having money earlier. More staff, less consultants.
We MUST MUST MUST do more to keep quality staffers in the campaign system between cycles. We must pay them living wages in and out election season. We must provide health care and career advancement training. We must strive to keep the best of our warriors on campaigns for 5 cycles. 10 years. That should be the goal. We need to make it a viable option by increasing the quantity and quality of mentorship, by providing employment options designed to fit between campaigns that continue the work for advancing progressive values, and by doing more to make sure the right people are hired by the right candidates at the right time to be successful.
We have a handful of strong progressive candidates running across the nation and Democracy Corps tells us 54 House Republicans are in danger right now. We can make gains this November, and we need to work our butts off to make that happen. We can make bigger gains in 2014 and beyond if we start learning from our mistakes instead of repeating them over and over.
For my part, I’m currently looking for the best opportunity to make a difference between now and November 6th. If you have ideas about what I should be doing, use the contact form.
Where do we go from here?
0After an intense three months spanning the nation, working with Connecticut’s Chris Donovan to sharpen his message and write an acceptance speech for the nominating convention and then packing the car, passing through Mount Rushmore and on to the Pacific Northwest where I ran Darcy Burner’s campaign for Washington’s First Congressional District, I’m now looking for what is next.
Does your campaign need a communications director? Some quality control auditing? Training and process improvement? I can make your campaign better. So long as you are a progressive Democrat that is.
Whether you are looking to hire a consultant or a full time staffer, you should contact us here.
Miami DFA Campaign Academy Wrap Up
0A few weekends a year Democracy for America sends me to a new community to participate in their Campaign Academy program as a trainer. DFA posted a profile of me as a trainer on their blog recently. This past weekend, we took the Campaign Academy show to Miami’s FIU Graham Center. Thank you to our hosts, the FIU College Democrats.
As I promised to those in my sessions, here are digital versions of the materials I referenced during the training:
Beta: Speaking for Electoral Candidates and Campaigns
15 Rules of Effective Organizing – (You can find a related post here)
Event Request Form – (You can find a related post here)
I hope all the trainees had a great time at the Miami Training Academy!
RootsCamp 2012 Wrapup
1Back in December of 2010, I reflected on the previous RootsCamp. Among the biggest negatives was the large crowd & less than stellar session leaders. The positives? The wonderful people and efforts of the New Organizing Institute, the activists and enthusiasm.
A little over a year later, we returned to the scene of the first RootsCamp (2006), the NEA Building. Attendance was limited to a more reasonable number and the quality of experience was back up to the expected (very high) levels.
There was one session that was horrifically bad and I would certainly like to see more content geared at challenger candidates/campaigns, but overall it was a great experience with some wonderful sessions/presenters/discussions.
One of the more amusing sessions Saturday was led by Adam Green & Stephanie Taylor of the PCCC, “Fire the Consultants: Venting & Solutions.” Similar to sessions they have conducted in the past, the intent is both therapeutic and to stop so many campaigns and organizations from repeating the mistakes happening far too often every cycle. Among the more amazing revelations, one participant discussed how a consultant was 4 months behind schedule on a 6 week deliverable. They asked what they could do about that, several in the room responded, “Fire them.” A better question would be, why weren’t they fired after passing 12 weeks on a 6 week deliverable?
Too often candidates and lefty non-profits find themselves in this sort of situation. Sometimes the result is a poorly communicated proposal, an inadequate or absent contract, or just the unwillingness to demand what was paid for by the organization. Refer back to the Rules of Organizing, #9 If it isn’t written down, it doesn’t exist. The consultant telling you they have written a plan, collected the data, and so forth isn’t good enough. They have to both write down the plan and share it with the customer. A good contract will specify that all data procured or created by the consultant in the process is also handed over (or shared digitally) to the customer.
Some RootsCamp attendees were put off by the title, and the animosity directed at consultants. As a consultant, I say get over it. The profession is rife with leeches, hacks and stuffed shirts. The few good and honorable among us need to understand that, accept it, and not get hostile about being mistaken for one of vast majority of vultures that dominate the profession. Unfortunately the burden is on us to prove we aren’t part of that majority that serves only to inhibit or exploit challenger candidates.

What to do with/about ‘Some Guy’ candidates from RootsCamp 2012
1Notes from the closing session of RootsCamp 2012, “Some Guy Candidates: How they Delay Progress & How to Make Them Suck Less.”
You can find some background here: ‘Some Guy’ vs Contender – which are you?
Reviewing, the basics of the ‘Some Guy’ candidate: Lacks money, social network and the experience/understanding of how to be a candidate.
We talked about the common ways ‘Some Guys‘ push back – blaming the system, proclaiming too much purity to be sullied by doing the work, and of course attacking those that try to help them.
We explored the common motivations of ‘Some Guy‘ candidates, that they typically have a high degree of ideological (or egocentric) resolve. This means that if you are trying to move a ‘some guy‘ out of a race, you better have an idealistic win-win proposals for them, the right advocate to make the case and an expectation that their resolve is much stronger than rational logic can conquer.
As an idealist, I admire the confident idealism of these candidates. But, I’m also a strategist – one that recognizes that these candidates running on sheer idealism are hurting the progressive movement and damaging the Democratic party brand.
The best thing you can do to help these candidates is get them to attend a Democracy for America Training, like the ones coming up in Miami (March 17-18) or Gainesville (March 24-25). The DFA Training program is a comprehensive overview of campaigning designed to help people at all levels of experience and engagement. Whether you are a 5 hour a week activist/volunteer, full time staff to a candidate running for office, the DFA Training Academy will make you more effective. The DFA Training Manual (provided to Academy attendees or purchased direct from DFA) is also a fantastic resource that you will use day after day throughout your adventures in campaign politics.
After they attend the training, the next step is rule #9 again, If it isn’t written down, it doesn’t exist. This means writing a landscape memo and campaign plan (and all the component parts, field, finance and communications). Somewhere in the midst of this process, if not sooner, the (former?) ‘Some Guy‘ candidate should begin to recognize that the water is way over their head. This is the best time to do a ‘right size’ analysis. Very few candidates should be running for Congress the first time out. State House, State Senate and city/county offices are much more attainable and can help build the foundation for a later campaign for Congress. This is also the point that we should remember that local offices hold the most power.
Long term, ‘Some Guy‘ candidates need to work to expand their social networks (offline more than online). This means reaching out to like minded organizations, attending meetings and conventions, building relationships and working to earn media. This process can also serve to help (future) candidates improve their campaign skills without the pressures of an impending election. If you are not certain three hundred people will give your campaign money in the first 30 days, you aren’t ready to run for Congress. Write down the list.
It was a great discussion, thanks to all who attended.
You can read my recap of RootsCamp 2012 here.
‘Some Guy’ vs Contender – which are you?
4Since I started publishing my analysis of Florida’s new US House districts, a number of candidates and/or supporters have challenged the label of ‘some guy’. One supporter sent a nice email, asserting her candidate was the real deal (the facts disagree thus far). Another sent an email with what might classify is disgust. And one ‘some guy’ sent an email to his campaign list using the label as a slur for motivation. Not a terrible tactic.
Candidates can cross from ‘some guy’ to real contender, it has happened before, but not very often and not typically in the span of a single election cycle.
Here are a few notes about what separates the real contenders from the ‘some guys’. Not all conditions need to be true to make you a ‘some guy’ and not all conditions are false in a ‘contender’.
Money: The most obvious indicator and the most unfortunate. Our system shouldn’t be predicated on wealth or access to wealth dictating who can and cannot represent us in Congress. But it does. I only work with candidate who will commit to changing that by supporting public financing as part of campaign finance reform.
If you are running for US Congress, to compete you need to be able to raise six figures your first quarter out, ideally $100,000 in the first 30 days. You should be able to write a list down before you do a day of campaigning, of people you already know, in the hundreds or thousands that you can reasonably expect to give you money. You can learn more about campaign finance/fund raising here.
Regardless of when you start this campaign, by 3-4 months prior to your Primary election (with or without a serious opponent) you should have already raised better than $500,000. In Florida, given the higher costs of doing so many things in most of our districts, you should be aiming for the $500,000 mark by mid-March or sooner. Once you start, you need to pull in six figures every quarter, upwards of $3000/day or $4000/weekday. Note that is a trajectory of roughly $250,000 a quarter, your race may dictate much more per quarter, particularly as you get closer to election day. The quarterly number should get larger as the campaign goes on, significant drops will be perceived as a drop in support or ‘hitting a ceiling’.
In the end, to be a contender as a challenger for a regular (not Special Election) Congressional seat, you need to raise upwards of $1,000,000. That puts you ‘in the game’, possibly as close as within the margin of error. To actually be in a position to win, you likely need somewhere between $2 Million and $6 Million. And in the end, if you spend it poorly, it doesn’t matter how much you raise.
Experience/Network/Credibility/Reach: The next major separator between ‘some guys’ and contenders we will look at is the equivalent of Twitter’s Klout score. This is how many people you know, how many people know you, how likely they are to listen to you, and how likely they are to repeat/share what you say. It is also important what the people know you for, do they see you as an expert/fount of wisdom on political things? Or are you just a person that they find funny from time to time.
When we (MPA Political, LLC) teach public speaking for candidates/campaigns, we talk about the credibility disconnect that occurs when you become a candidate. In normal public speaking, when you are introduced as a rocket scientist, you are automatically given some credibility on the subject by the audience. As a candidate, the opposite happens, everyone becomes skeptical about your qualifications and credibility. The best way to combat that is to have long standing personal connections (and surrogates with credibility) to help carry that credibility beyond the ‘candidate’ threshold.
If you don’t have a network of people accessible to the district that can project credibility upon you, and you have not been a well-known member of the community for a significant period of time, it will be very hard to break through the ‘some guy’ shell without an absolute monster haul of fund raising. The odds of you having that fund raising capacity without the network/credibility are obviously pretty slim.
Campaign Understanding/Experience: Far too many candidates think running for office is some mixture of the various campaign/political tv shows and movies they have seen. Some spice in what they’ve gleaned from CNN, MSNBC, PoliticalWire.com, DailyKos.com, etc etc. What ever picture those put in your head, it’s likely wrong. It isn’t all fairs and speeches. The biggest component of campaigning is phone to mouth. Before you can do that, you need to have a coherent message and you need to know how to stay on message all the time.
A good start is attending a Democracy for America Campaign Academy. The next step is hiring a professional who knows what they are doing. Conveniently for those of you in Florida, there are two DFA Training Academies coming up in March: Miami and Gainesville.
This is a tricky hurdle for candidates, as the majority who have little experience with campaigns on this level won’t even know where to start the hiring process. It isn’t unusual to see candidates with high potential fail from this step, blowing money on bad/opportunistic consultants/staff that provide them with little to show for the money spent. Mistakes often include a perverse desire to ‘hire local’ in districts that haven’t been competitive in recent history. If there was someone local who could make it competitive, they would have already. You can learn more about hiring here.
Common Pushback on ‘Some guy’ status: ‘Some guy’ candidates and their supporters often push back on the label with arguments about the campaign finance system being broken and they are going to prove it is wrong by a) forgoing contributions over XYZ dollars, b) only taking donations from within the district, c) refusing PAC money, d) raising no more than X total dollars or (new this year) e) promising not to seek re-election because re-elections means spending the people’s time raising money rather than serving. Many of these have good intent behind them, there is some honor in there. But you can’t pay for direct mail, radio or TV with honor. You can’t pay staff or consultants with honor. Good intentions only matter if the roughly 200,000 voters you need are aware of them. The system is this way, it is designed to protect incumbents, get over it, raise the money and change it.
Probably my least favorite ‘some guy’ money argument is candidates pointing at other challengers that raised tons of money and lost as indicators that the money doesn’t matter. First of all, just because you raise the money doesn’t mean you spend it well. Second, only one candidate gets to win, did the candidates opponent also raise serious money? Is this particular losing candidate running for the seat of an entrenched and well liked incumbent? Did they have a good message that resonated with their district?
Yes, you need the money to compete. No, it isn’t going to show up because you have the right issue positions or because your opponent sucks that much. Quit praying for a ‘Mark Foley’ and do the work.
Summary: It is very rare for challengers to win Congressional seats, period. It is even more rare for first time candidates (for any office) to win Congressional seats. The most common trait of winning Congressional challengers is having lost a campaign for Congress previously.
If you aren’t sure if you are a some guy or a contender, you are probably a ‘some guy’. The most common path to changing that is through successful fund raising. Put your comfy pants on, sit down (every day for 6-8 hours), and make a ton of phone calls. Call Time is the most important task for candidates to master.
‘Some guy’ candidates are frequently brilliant on policy and push it out by the truck load. None of the voters in their district read it or care, but they do it. And these candidates believe this makes them ‘serious’. It doesn’t. Please stop.
Whining about the system, whining about the media, whining in general…is not going to win you significant support or generate your miracle fund raising. Whining doesn’t reflect the strong leadership voters/donors want. But it does occasionally generate something funny for the rest of us to giggle at.


