Since I started publishing my analysis of Florida’s new US House districts, a number of candidates and/or supporters have challenged the label of ‘some guy’. One supporter sent a nice email, asserting her candidate was the real deal (the facts disagree thus far). Another sent an email with what might classify is disgust. And one […]
Read More →Tags: Surrogates
DC: DMO Training, Summit on Jobs, Pound Coffee
My adventure to the Nation’s Capitol, with a fantastic 1-day conference hosted by Campaign for America’s Future, “Summit on Jobs and America’s Future” and a Democratic Municipal Officials conference where I will be leading a training session on speaking as a surrogate. You can find a pdf of my training materials for the DMO session […]
Read More →Conventional Un-Wisdom: The Candidate’s Spouse is Above the Campaign
Conventional Un-Wisdom: The Candidate’s spouse is above the campaign, they are not subject to the rules and expectations and should not be subjected to training and preparation. They know the candidate better than anyone and thus are more than capable of representing the candidate’s character and capacity in support of the campaign without guidance or […]
Read More →Unconventional Wisdom: Events
As I looked back on 2010 and saw the great big failures, they troubled me. Messaging failures, generally unprepared or unqualified campaign staff, candidates unwilling to learn, listen and/or improve, and of course strategies that were designed to fail from the start… But then there was a feeling of downright anger. How the hell can […]
Read More →Conventional Un-Wisdom: Yard Signs
Conventional Un-Wisdom: To win this district, you need yard signs. You want to make me cry on election night? Let me find out that a good candidate lost by a slim margin, but had a ton of yard signs. The answer is always no. NO YARD SIGNS. They don’t vote, they never will. Had the […]
Read More →Conventional Un-Wisdom – Scheduling
Conventional Un-Wisdom: As a candidate, you need to meet as many people as possible, you should have as many events scheduled each day as is possible. This one is found on campaigns of all budgets, from the most experienced to the greenest candidates. For some candidates, this is a matter of style/choice or as a […]
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