Tags: Surrogates

DC: DMO Training, Summit on Jobs, Pound Coffee

My adventure to the Nation’s Capitol, with a fantastic 1-day conference hosted by Campaign for America’s Future, “Summit on Jobs and America’s Future” and a Democratic Municipal Officials conference where I will be leading a training session on speaking as a surrogate. You can find a pdf of my training materials for the DMO session […]

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Conventional Un-Wisdom: The Candidate’s Spouse is Above the Campaign

Conventional Un-Wisdom: The Candidate’s spouse is above the campaign, they are not subject to the rules and expectations and should not be subjected to training and preparation.  They know the candidate better than anyone and thus are more than capable of representing the candidate’s character and capacity in support of the campaign without guidance or […]

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Unconventional Wisdom: Events

As I looked back on 2010 and saw the great big failures, they troubled me.  Messaging failures, generally unprepared or unqualified campaign staff, candidates unwilling to learn, listen and/or improve, and of course strategies that were designed to fail from the start…  But then there was a feeling of downright anger.  How the hell can […]

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