Posts tagged Florida Democratic Party
Florida Redistricting: A Look at US House Seats Part 2: 7-15
2Continuing through the new districts, here is the bulk of I-4/Central Florida. You can find Districts 1-6 here.
US House District 7: Comprised of the suburbs north and east of Orlando, including Winter Park (current home to three Members of Congress). As mentioned in Part 1, Rep. John Mica and Rep. Sandy Adams have both already announced to seek this seat, setting up a establishment powerhouse versus Tea Party darling primary.
The data shows this to be one of the most competitive seats in the state, with McCain having edged Obama 49.9% to 49.1%. Registration is a 39.4% to 35% Republican advantage. A fairly affluent and overwhelmingly (70%) white district, there is also a sizable and growing Hispanic population (17%). Scott bested Sink 50.5% to 45.6%, more a sign of Sink’s abysmal campaign and Scott’s strength than a shift in voter behavior.
This is an incredible opportunity for a challenger candidate to join the fray and take a seat the RPOF is counting on and put it in play. Nick Ruiz III, endorsed by Blue America is seeking the seat as a Democrat. Mr. Ruiz ran for the 24th district as an NPA/3rd Party candidate in 2010. He raised no money in 2010 and is on a track to raise only slightly more despite the Blue America endorsement in 2012. Ruiz is a fountain of great progressive policy, but doesn’t appear to have any understanding of campaigns, elections or politics as a whole – i$ he ever going to get it? As of yet, I am unaware of any serious Democratic candidates for this race, do you have any ideas?
US House District 8: This seat greatly resembles the old District 15 along the central Atlantic (Space) coast, and will be fairly friendly to incumbent Republican Rep. Bill Posey. Registration is 44% R, 35% D with both McCain and Scott scoring roughly 55%.
No serious Democratic challengers have emerged as of yet, but 2010 ‘some guy’ candidate Shannon Roberts is running again. She posted $30,000 raised in 2010 and finished the campaign with a small debt.
Democratic Attorney, MIT grad and President of Space Coast Tiger Bay Club David Gunter is also running.
US House District 9: South of Orlando, this seat includes pieces of 8, 15, and 24, is considered one of the two “new seats” Florida gained. Currently no Republicans are seeking this Open seat. Obama’s just over 60% and Sink’s 53% are strong indicators this will be a Democratic seat, the fact that Alan Grayson is seeking it in 2012 pretty much guarantees it.
‘Some guy’ Republican accountant Mark Oxner is challenging Grayson.
US House District 10: Primarily composed of Rep. Daniel Webster‘s 8th district with a piece of the 5th, this is Disney and the west Orlando Suburbs. Republicans hold a 40.3% to 36.8% registration advantage, McCain scored a 52% to 47% win here in 2008. 10.5% of the district is Black, 14% Hispanic – both of these numbers should rise over the course of the decade.
Webster is seeking re-election here and he will likely face a stiff challenge. Orlando Police Chief and former Social Worker Val Demings has already posted strong fundraising numbers and collected some valuable endorsements/attention.
US House District 11: North of Tampa, from the Gulf Coast up to the Ocala National Forest this is another fairly large and largely rural district. Incumbent Rich Nugent gets 59% of his old 5th CD as well as about a quarter of the old 6th CD. Republicans lead registration 42% to 37%, both McCain and Scott were in the 55% ballpark. As with the 10th CD, Obama scored about 4% better than Sink.
Nugent will seek re-election and Don Browning, a former Winter Springs City Councilor has filed to challenge him in the Republican Primary. This is territory Democrats haven’t put up a serious fight for in a long time, like the new 6th and 3rd CD’s. Given a long term commitment and quality campaigns, these numbers could be brought back in to competition.
US House District 12: Tampa’s northern suburbs, composed of the old 9th (57%) and 5th (39%). Incumbent Republican Rep. Gus Bilirakis is seeking re-election in this right leaning seat. Registration is 40.1% to 34.7% in favor of the Republicans, both McCain and Scott were at 52% and again Obama outperformed Sink by 3%.
‘Some guy’ Jonathan Michael Snow has filed intent to challenge Bilirakis. Certain to be a fund raising powerhouse, Snow is a certified photo specialist at Walgreens and former substitute teacher with a BA in History.
US House District 13: This coastal district sits west of Tampa Bay and includes more than 80% of Rep. Bill Young’s old 10th district. Every cycle rumors swirl the Rep. Young will retire – eventually they will be right unless he is defeated first. First elected in 1970, Young is now 81 and the longest serving Republican in the House. This is a district that Obama won in 2008 with better than 51% of the vote and Sink edged Scott 48.5% to 46.6% in 2010.
Young turned back a challenge from Democratic State Senator Charlie Justice in 2010.
Vultures are circling for this seat, with several filings and a bunch of rumors. Check back for more information as this one evolves. This seat should be a top target for Democrats with the new lines and Obama on the ballot again.
US House District 14: Democratic Rep. Kathy Castor’s Tampa Bay seat, with better than 50% Democratic registration, 65% Obama performance and 61% Sink performance – this is a solid D hold barring a major catastrophe/scandal shifting the landscape.
A few ‘some guys’ have filed for the Republican race to get slaughtered.
US House District 15: This district is a block of land surrounding I-4 between the populations of Tampa and Orlando, about half of the district was Republican Rep. Dennis Ross’s 12th district, with ~30% coming from the 9th district. Democrats hold a slight registration advantage, very slight at 39% to 38.6%. McCain and Scott both won the seat with 53% and 52.5% respectively.
This district includes Alex Sink’s hometown of Thonotasassa, it would be interesting to see if she could compete for this seat with a significantly better campaign than she ran for Governor. No doubt she could raise the money, but finding a message that resonates and demonstrating the capacity to connect with the voters remains to be seen. It would also require her to listen to people who actually understand elections, so they can explain to her that running away from the President will not help her (he outperformed her in this seat as well).
I don’t expect Sink to give serious consideration to running and her recent statements committing to building a non-partisan think tank to find policy solutions for Florida indicate she wishes to stay relevant while not actually understanding what the problems are.
Summary of the I-4 Corridor Districts: Looking at this package of seats, 7 through 15, Democrats currently hold 1 (14) and 1 seat is ‘new’ (9), but likely to be picked up by the Democrats. Over the next 2-3 cycles, we could see gains in 7, 10, and 13. I’m also intrigued by 15, where the numbers look appealing and the right candidate could knock out a weak incumbent.
If you are a progressive Democratic candidate already filed or considering running for US House, please contact us ASAP.
I Ran. Into a Wall.
0UPDATE: The posting below will remain intact despite the completely corrupt process and invalid elections held by the Florida Young Democrats. After ignoring important components of the organization’s Constitution to the detriment of the membership, the President chose to enforce fine print of sections of the Constitution that were modified and unavailable until just days before the improperly noticed election. At the open of convention, a current, complete and correct version of the Constitution was still not available. Three candidates were invalidated, three people who stepped up and presented a clear case for their candidacy, what they would do if elected and where they wanted to see the organization go.
It is unfortunate how this was handled, dishonorable and petty people have put their egos ahead of the best interests of the organization and that is sad for all young Democrats in the state and for the party as a whole.
There’s the text book stuff – I believe every child (and adult) should have access to the best possible education, it should be free and inspiration rich. I believe every person should be provided the best possible medical care, including preventative care – at absolutely no cost. I believe every woman (and man) has dominion over their own body, and all medical decisions are between a person and their doctor. Not an insurance provider, not religious tenants, a person and their doctor. If that wasn’t clear enough, I fully support a woman’s right to choose and that IS pro-life. I support full equality, including the right to marry for all citizens. I support the rights of labor, including collective bargaining and card check. I support fair trade, not free to trample 3rd world nation’s trade. I support publicly financed elections, full disclosure and the end of corporate person-hood and corporate (including foreign owned) election tampering. I believe electoral districts should be drawn with consideration to contiguous communities, not based on partisan scheming for political advantage. I oppose term limits, with fair elections, elections are term limits. I support the Bill of Rights, not ignoring a few words where convenient. Yes, that means regulating the possession and distribution of firearms. No warrentless wiretaps. No unlawful detention of citizens and non-military combatants on military bases and tried by military tribunal.
I want every child to have the same opportunities I had growing up with wonderful parents and financial success and stability. I look back at my childhood and see so many opportunities that most other children didn’t have. I really could have become anything I wanted to become. How many children have potential that is unrealized because they lack the opportunities. They lack access to proper nutrition, medical care, education or inspiration? How many children that may have done something momentous like curing cancer failed to reach that potential because instead of a hand up, society gave them a push down. I’m inspired by young people, college students that show up for a campaign interested in fulfilling a college requirement and becoming so invested that they do 10 times the time requirement, sticking out long past the submission of their final grade. An entire campus of students moving in to a capitol building to stand up for their faculty and the quality of their education. An organizer who is hired by a campaign and provided not nearly enough training and none of the resources he needs, sent to a region the campaign cares little about, instead of sitting on his hands, he reaches for every resources available to him, learns on his own and becomes a great organizer despite all of that, delivering more votes than anyone projected in his region. I’m inspired by a young dem who not yet a citizen of this country, became so engaged in her community she ended up running the campaign for a large city mayor – she delivered victory and THEN became a citizen of this country a few days later. That is why I’m a Democrat.
I believe the Florida Young Democrats are an organization of tremendous unrealized potential, a powder keg of talent waiting to explode blue all over the state. I believe that a lack of leadership and direction, a lack of follow through and political savvy has left the organization on a hamster wheel for too long. I believe that my experience and know-how will be tremendous assets in making me an excellent national committeeman for the Florida Young Democrats. I already attend the statewide and national meetings fairly often, and will increase that rate. I look at the responsibilities assigned to the position as a list of “Required duties”, not a list of “only duties.” I believe the NCM (and NCW), should act as agents of the organization in all capacities, specifically I believe they have a greater responsibility to fund raise than has been exercised in the past. I have that capacity, I’ve done the work before. The Florida Young Democrats should be raising and spending well beyond ten times what they have been raising over the past several years. We should have paid staff, we should be conducting direct political action, we MUST be recruiting AND training candidates at all levels throughout the state. We are the margin of victory, its time we started acting like we recognize that. We must aim higher and work harder. I’m running because I believe I am the best person for office of National Committeeman of the Florida Young Democrats, I would be honored to be given the opportunity to prove that.
FYD Convention, FDP JJ and Netroots Nation 2011!
0Over the next few weeks I’ll be on the road, attending the Florida Young Democrats 2011 Convention which will be occurring in conjunction with the Florida Democratic Party’s Jefferson Jackson Weekend at the Westin-Diplomat in Hollywood, Florida and Netroots Nation 2011 in Minneapolis, Minnesota.
At the FYD Convention, I’ll be conducting a training session on planning and executing events, joined by FYD Convention Chair Shannon Love. Here’s the blurb from the FYD Website:
Meetings and Events
If you and your chapter are interested in hosting events that kick ass and raise money, please join Democracy for America Trainer Mario Piscatella and Pinellas Young Democrats President Shannon Love as they explain great ways to plan, organize and execute successful events large and small. From building spreadsheets that track progress to finding different ways to bring in money, this session will provide you the tools you need to host everything from a regular meeting to a dinner, convention or other exciting event.
In Minneapolis, I’ll be conducting free consulting sessions with candidates of today, tomorrow and someday, as I posted about already.
Later in the summer, I expect to be at the Young Democrats of America National Convention in Louisville, Kentucky, and who knows where else I may end up.
LegiCamp 2011 Recap
2On Sunday, nearly 100 of Florida’s top progressive activists from around the state gathered in Orlando to discuss and prepare for the upcoming State Legislative session. The event was the brain child of the very bright Mr. Edwin Enciso, and organized beautifully by Susan Smith, Kenneth Quinnell, Ray Seaman and a few other wonderful people. The event had some wonderful sponsors, The Orange County CTA and Progress Florida.
We started with an introduction to the un-conference concept, manymoon.com and the objectives of LegiCamp 2011, led by Edwin. From there we filled in much of the day’s sessions with participant driven content, including the session I promoted in advance, during the first time slot, Candidate Development.
My session was held in “area 3″ which was the center of a cubical office area, open to the outside world, but cozily confined. Roughly 25 activists joined me and participated in a lively discussion about where candidates come from, how to evaluate their capacity to run, and what we can do to ensure they run better campaigns than history tells us to expect.
Among our actions items coming out of the session we got commitments from activists from 4 or 5 counties to recruit one new progressive candidate for 2012. Those actions will be tracked with manymoon and hopefully result in progressive seat pickups.
Counter programming my session was what I am told was a wonderful session on Reproductive Rights, led by Susan Smith and Staci Fox. These women, and all the women of Florida, need our help fighting back the oppressive measures being put forward by Governor Rick Scott and the State Legislature.
During the second time slot, I bounced between the session in the main room on redistricting led by Scott Randolph, Susannah Randolph, Josh Giese, and Edwin, and the session on using Facebook as an Organizing Tool (for legislation) led by Ray Seaman, with assistance from Kenneth Quinnell. Both sessions were fantastic, discussions were vibrant and it appeared (from all the smoke streaming from peoples ears) that people were learning and thinking on levels unheard of at that hour on a Sunday. You can learn more about redistricting with this post from the Florida Progressive Coalition or via FairDistrictsFlorida.org, and at FloridaRedistricting.org. The most important thing learned in the “using Facebook” session? CLICK THE DAMN “LIKE BUTTON” and remember that online action is a supplement to, not a replacement for traditional organizing.
We broke for lunch, where I again split my time, between a table with several former (and hopefully future) progressive candidates from around the state, and another with one of Florida’s brightest women’s rights activists (Staci Fox of PPNF) and a bright young future leader and/or journalist (Jason Henry). Good discussions and pizza occurred.
The third time slot I joined Ray Seaman’s session on Twitter, where we learned and discussed basic usage, hashtags, the 140 character environment, use of RT’s (re-tweets), and how to combine all of those things to effect change with regard to legislation, campaigns and issues. Some great questions were asked and some ideas for providing better resources to the activist community were put forth. Ray and Kenneth have agreed to deliver some of those resources, and we will hold them to it.
In the final session, Susannah Randolph and Ray Seaman talked about DirtyHari.org and other ongoing and upcoming ideas, and presented Ray’s “Awake the State” idea. (Follow the link and CLICK THE LIKE BUTTON…NOW!)
Edwin closed out the day by moderating a summarizing of the day’s sessions, thanking all those that helped organize and execute the event and directing us to head out to a local watering hole to continue discussions.
Kenneth Quinnell posted his Monday “Word of the Day”, LegiCamp, you can watch here:
UnConventional Wisdom: Looking Back to Win in the Future
2In honor of the FDP’s dentist endorsed sugar coated retrospective of the 2010 election season, a look at how candidates and campaigns should handle the aftermath of a campaign in preparation for a future campaign.
First, despite amusing quotes projected by some of 2010′s candidates, no campaign is perfect, no campaign is without mistakes, no campaign is without missed opportunities. If you can’t locate your mistakes and missed opportunities, you need to seek help with the process from actual campaign professionals, not sycophants or cronies with titles of professionals, actual professionals.
Second, admitting weaknesses is the only path to correction and (continued or future) success. Often the notion of “protecting morale” is put ahead of admitting weakness, thereby causing the use of excuses. The biggest problem with excuses used to protect morale is that the people projecting them, begin to believe them. Those that are ignorant of the reality of history, including their own, are doomed to screw the constituents of their district again. Please spare us from that – we have too much experience with that already.
In the later stages of a campaign, there is value to morale and the general projection of a positive attitude, in this retrospective time, preceding the next campaign cycle, there is only value in honest assessments that result in improvements for the campaigns to come. However, even in those late stages of campaigns, while projecting confidence and positive attitudes, you must be able to assess your weaknesses as a candidate/campaign and take action to correct those weaknesses or mitigate the impact of those weaknesses on the outcome of the election. This is something that Republicans traditionally do very well and that Democrats typically do terribly, particularly in states of “inbred talent”.
If you ran in 2010 and are considering running again, in 2012 or some other future date, how do you proceed? First you need to start from the beginning, what were the goals set at the start of the campaign, where they the correct goals? Were those goals achieved, where did the campaign come up short? How does the landscape assessment from the start of the campaign match with the reality of what happened during the campaign? Were key factors ignored in the setting of goals or drafting of the landscape memo? What additional goals should have been set and tracked? What goals were set but never measured? Can we go back and measure them now?
Second, look for the most obvious mistakes, identify them and follow the trail thereafter to how many later missteps were caused by that “big mistake”. Identify each individual component of the mistake and think about how you/the campaign could have better handled the situation. Look at both the near and long term effects thereof…such as supporters you had that were lost and the potential future supporters that were lost before they could even be found. Utilizing timelines of different aspects of the campaign can be very helpful, charting fundraising, volunteer hours, voter commitments, event attendance and other measurable aspects of the campaign and then being able to overlay those timelines with the “missteps” as well as the “shining moments.”
Given a thorough assessment of the campaigns goals, mistakes and a complete timeline of the larger events/actions of the campaign, now we can drill down to more specific time usage. In campaigns there are three primary resources:
1) People
2) Money
3) Time
While many (novice) advisors will focus on the first two, as they are easily measured and leave a direct impression on observers, the most important and the only non-renewable resource is time. You cannot get back time wasted, you can recruit more volunteers and raise more money, but you can’t go back to the beginning and apply those volunteers and money to the campaign retroactively. The easiest time to gain money and volunteers is in the last stage of the campaign, the final 15-90 days preceding election day, they are both infinitely more valuable 91 to 300 days prior to the election.
Look at the candidates time expenditures in the first stage of the campaign, how were the hours of the day consumed in the first weeks and months of the campaign? Was there a staffer or volunteer assisting with the management of time and ensuring that time was utilized efficiently and effectively? Are there notes and reporting of productivity? Did the candidate have tangible goals throughout this early stage or were they flailing around trying to generate support haphazardly? Were long term relationships being built and did those relationships bear fruit later or was time invested that never paid off? Why? Was money being spent in this early stage wastefully?
In most “blow out” campaigns, you will find that the biggest problems occurred in the early part of the process, candidates were not provided with the proper training, knowledge and/or staffing to adequately build an effective campaign — or the candidates rejected that training/knowledge in belief they could do it different. If you as the candidate still believe you can win your race by having a million dollars fall in to your lap from some miracle online action, I can’t help you. If you expect the party (local, state or national) to carry you, raise the money for you, convince people you are worthy of their votes, I can’t help you. If you are ready and willing to do the work, the work starts now.
Through this process one must assess every staff person, from candidate on down to super-volunteers, and assess whether the person was in the right position, up to the tasks and responsibilities they had or would have in an alternate position and whether or not that person should be a significant part of any future campaign involving this candidate or district. Often we are quick to promote people in Democratic campaigns strictly based on the “top line” of their experience, the title they had — we need to look deeper and assess actual competence, talent and whether or not they learned and grew through the experience. Were they provided mentor-ship for moving to the next level? Expecting someone to magically attain the knowledge, training and understanding to do a very intense job through enthusiasm and desire is foolish, and yet common in Democratic campaigns. There are a number of great organizations that provide training like Democracy for America, the New Organizing Institute (new toolbox here), Emily’s List, Wellstone, and of course… MPA Political.
Many of the “powers that be” in the Florida Democratic Party and 2010 statewide campaigns are pushing out the notion that “national messaging” and “factors outside of Florida” doomed the 2010 campaigns in Florida. This is ridiculous. Was National Democratic messaging bad? Yes. Did it have an impact on Florida in 2010? Yes. Was that the most significant reason Florida Democratic candidates got smoked up and down the state and lost the Governorship to an unlikable crook? Hell no. Florida Democrats failed to project any quality messaging while the opposition worked unified effective messaging from early 2009 and through election day 2010. Florida Democrats campaigned for just a portion of the state while Florida Republicans went after the whole state. Fun fact: had every minimally financially viable Democrat running for state house and state senate won, we would still be in the minority in both bodies. In nearly all of the counties Alex Sink lost by 10% or more, we failed to field a candidate at either State House or State Senate. This failure to recruit and even try to compete was extremely costly, we also failed to effectively compete at the Congressional level, even in districts where we fielded quality candidates. Further costly was Democratic candidates being ashamed of Democratic values and attacking Democratic achievements. You didn’t see Republicans, even Tea Party super conservatives, trashing Republican achievements or distancing themselves from the GOP brand. They found ways to provide contrast without projecting embarrassment. If you are running as a Democrat, here’s a newsflash, the Republicans are going to portray you as a raging liberal, whether you are or not. The people who buy that aren’t ever going to vote for you, you can’t win them over by taking stabs at the left or adopting anti-progressive positions on key issues. All you will do is fracture your base and reduce the quantity and quality of volunteer support you will receive. Project strength and confidence in your values, whatever they may be.
None of our statewide Democratic nominees had good messaging post-primary, the first demonstration of effective unified messaging by the slate was 1/8/2011, with the projection of the message that the FDP committed no crimes and endured no investigations under the reign of Chairwoman Karen Thurman. Congratulations on unification, now lets find messaging that doesn’t suck. Being proud to have not (been found to have) committed crimes is the epitome of aiming low.
Nearly all of the emphasis at the 1/8/2011 meeting was put on improving performance in the later stages of campaigning, GOTV, Vote by Mail, etc, where yes, improving systems and strategies for those aspects of campaigning is always good, but problems in those areas can also be a symptom of greater problems in the early stages of campaigning, for which late stage process improvements cannot help. The greatest problems we face are in recruitment and training of candidates AND STAFF and message development and dissemination. Those problems won’t go away because we came up with a killer method of signing people up to vote by mail or a great database for managing volunteers on election day.
Maybe the projections and posturing of the 1/8/2011 meeting was just that – not the realities of the focus of the FDP, just a projection to maintain and improve morale while real changes are being made behind the scenes and honest assessments of mistakes have been made and significant changes are being made to correct those flaws/weaknesses in 2012. But, I’m not optimistic. I’ll wait for my phone to ring, I’m sure the FDP will call me to help train candidates and/or staff any day now…
Conventional Un-Wisdom – Fund Raising
4
Conventional Un-Wisdom: If a candidate has a strong profile, the correct issue positions and public speaking ability, they will attain institutional and establishment support. Donations and support will flow from party organizations, unions and traditional donors.
As I look for candidates to help and support around the nation, vet potential clients, and generally try to support the progressive movement, this is one of the fallacies that stifles any chance of success dead in its tracks. Many candidates belief is that if they take on an incumbent or an incumbent party on an issue they see as greatly important to the district, the support will come to them in the form of dollars, donors and volunteers. These candidates believe this because no one has given them a proper education on how candidate fund raising works, just slammed the door in their face after saying “come back after you’ve raised $xxx,xxx.” No clue is provided on how or where that money should come from, the proper techniques to attain it or where to find quality staffing. That is the reality of the Democratic Party in most of this country.

The reality is, those door slamming establishment figures aren’t wrong, but they aren’t helping themselves by not providing more information or explanation. To be a serious contender for a US Congressional seat anywhere in the country, you need to be able to raise roughly $200,000 from your own network in the first 90 days of your candidacy, assuming you started on the first day of a financial reporting period, subtract a day from the time frame for every day in to the period you start. What does “from your network” mean? Your friends, family, co-workers, colleagues, college classmates, high school classmates, kindergarten classmates and every member of your Little League team. Yes, even the kid you used to beat up in high school…or the one who beat you up. No, it doesn’t matter what their personal ideology is. They will contribute in support of having someone they know in Congress, they will contribute based on knowing someone with the same experience (attending X school, living in Y town, or enduring the same miserable boss at a job ten years ago), they will contribute because you asked them. That is the key, you have to ask. You have to reach out and make the effort to talk to them, in direct communication, not through an email or a letter, but face to face or over the phone.
What those door slammers are thinking as they slam the door is, “this guy/gal can’t get his own family to support his campaign, why should anyone else?” I can’t count how many candidates have complained to me about their struggles fund raising that I have pulled their disclosure reports to find they have less than one hundred unique donors. Their friends and family have not given even $20 to their campaign. Before approaching traditional donors, you should have a minimum of three hundred unique contributors, ideally more. This is how you demonstrate that your candidacy and campaign are a worthwhile investment to donors who don’t have any personal knowledge or understanding of you or your experience. This is where the resources come from to build your campaign staff, purchase your first materials (NOT YARD SIGNS), and begin developing a more complete campaign. During the process of collecting from these initial donors from your own network you don’t need fancy literature or precise messaging, it is a personal outreach from you to someone with a preexisting relationship or shared experience. It isn’t about your position on issues, it isn’t about your party affiliation, its about what you share – there is absolutely no benefit to lying.
To get started, there is a basic exercise. Sit down and write it down. This is a common practice in campaigns, one of the basic rules of organizing is “If it isn’t written down, it doesn’t exist.” The easiest way to do this is using a spreadsheet application, start just by listing the people you know will contribute and a conservative estimate of what they will give in the first 90 days. Build out the list using multiple columns for contributions and relational identification columns.
Here is an example (Click to enlarge):
At this point we are just looking to get the names of everyone you expect to contribute in the first 90 days “on paper.” The first run through might just be the names themselves, with the additional information added in later passes. Eventually the list will be expanded to included phone numbers, mailing addresses, email addresses, etc. It is very important to be honest (and conservative) with the dollar amounts assigned on this sheet. If you are over-confident in this exercise, all subsequent events in the process will fail. Column E is the amount you expect this specific donor to give in the 1st 90 days (first filing period), Column F is some mid campaign date, in a 15 month or longer campaign, I would use the end of the first calendar year, ie 12/31 as in the sample. Column G, “Potential”, is the maximum knowledge or research suggests the donor could give, or the maximum they have committed to giving over the entire length of the campaign. Remember that money not yet in the bank, isn’t anything you can count on. Until it is in your hands, it doesn’t exist.
A dollar raised 15 months prior to election day is worth significantly more than a dollar raised one month prior to election day, I estimate it to be around a factor of 25 to 1, but typically, campaigns bring in 1/3 to 1/2 of their total fund raising in the last 30 to 90 days. If that same money was harvested six months out, it would deliver far more impact. Money raised a year or more out is used to build a foundation, bring in higher caliber staffing, and build a complete and thorough campaign plan. It further helps to expand outreach to widen the base, develop larger fund raising networks and help to establish the narrative and define the candidate in the manner the campaign sets forth rather than the definition the opposing campaign prefers.
Start early and do the work before you start the campaign. Make your list, have someone you trust go through it with you, allow them to ask questions and expand the list through them. In this process you can also begin creating a timeline of your entire life experience, which you will need (on paper) later in the campaign building process. At this point you should also attend a DFA Training Academy, or similar program – really this is a step you should take when you start considering you might run “some day”, or if you just want to be a more effective activist and/or campaign supporter.
After you’ve brought in your contributions from your personal network and filed your first quarterly report showing 300, 400, 500, 1000 donors contributing $200,000+, you can begin outreach to those traditional donors, you can begin asking the party and other organizations for support, you have demonstrated you are willing and capable of doing the work. Make no mistake, running for Congress is a full time job and then some…if you think you are special and you can get away with 8 or 10 hour workdays, that you can be home to kiss your kids goodnight every night, you are very wrong. There is no forgiveness in this process, it is brutal and I have a great deal of respect for the men and women that sign up to endure it knowingly. The ones who sign up because they don’t know any better, that’s a problem we as a party need to be held responsible for, particularly when they become the nominee and still run low quality campaigns. That hurts the party in a long term fashion. We must run real challengers for every seat every cycle.
How Can Florida Democrats Lose More?
2The easiest way would be to diminish the support for Democratic candidates among minority communities. Enter the aftermath of Florida’s victory on 5&6, a legal challenge led by prominent black leader, Congresswoman Corrine Brown (D-Jacksonville/Orlando) and prominent Cuban leader, Congressman Mario Diaz-Balart (R-Miami) to block 5&6 on the basis of detriment to black and Hispanic representation.
I will not waste time hashing out whether or not their claim has merit, though I find it without merit, but rather focus my concern on how this will impact the Democratic party regardless of the outcome. The racial equality components of the Voting Rights Act are Federal Law and must be adhered to regardless of state redistricting policy. 5&6 will be utilized within those confines, reducing the incumbent friendly absurdly shaped districts but maintaining majority-minority (or near majority) districts.
The media will be eager to cover a dispute between the Democratic Party and a number of key constituencies of the Democratic party. There will be briefings filed, legal processes, press releases launched and interviews on local, state and national TV. None of it will be focused on what we should be talking about. It will be at best a distraction and at worst, a public relations nightmare. The discussions in the media will not be centered around the tremendous leap forward in Democracy 5&6 represent, it won’t be about the underhanded efforts of the (Republican) opponents to add opposing measures to the ballot, it won’t be about how badly the current and incoming legislatures misrepresent the people of Florida on so many issues. The focus will be about racial conflict where little exists, relatively small disagreements inflated to maximum proportions to sell newspapers and gain TV viewers. At the end of the battle, the loser, regardless of legal outcomes, will be the Florida Democratic Party – if the FDP is seen as the primary defending force of 5&6, which is exactly what it will be if Rod Smith runs the defense of 5&6 and serves as Chair of the Florida Democratic Party. One might even question the desirability of him heading the defense of 5&6 should he not seek the chairmanship officially, as the Democratic Nominee for LG and a past candidate for Governor as a Democrat, there is no doubt he is part of the “Democratic Establishment.”
The notion of one person occupying both of those roles is foolish at best…but really malpractice is the best word I can come up with. This idea flies in the face of the atmosphere that the Fair Districts campaign was based on, separating party from the issue and focusing on what is best for the people of Florida. Why would we abandon that attitude now in such a big way?
I encourage Democratic leaders to step forward and help lead the discussion about why 5&6 are good for Florida, I also hope they restrain their role to unofficial – cheerleaders and counter weights to the attacks lobbed by their Republican counterparts. Let people unaffiliated with the party take up the defense, in a vigorous manner, with minimized detriment to the Democratic Party.
Those in the media, the opposition party and supporters thereof, will do their best to take full advantage of the situation. Images that reflect poorly on our party will be easy to find, emphasizing racial and class based rifts, ignoring the much larger chasms of the same regard within the Republican party. Discussions of the failures of Democrats to correct or even understand issues within minority communities will be given center stage for the duration of the process, re-hashed with each new development, however insignificant. The Republicans know that they just need to suppress minority turnout for Democrats a small percentage to secure victory the Republican Presidential nominee and the nominee for Bill Nelson’s Senate seat (George Lemuix?), not to mention down ticket pickups at all levels.
We must make the 2012 election one of expansion and growth, not retraction. We must have a full time party chair, dedicated to recruiting candidates, developing and disseminating a message, overseeing strategy, training and execution, on a much higher level than the FDP has been operating at in recent years. We need contested primaries and we need candidates that will be proud of their Democratic values.
One attribute being peddled as “key to being a successful chairman” I have seen repeated often is that the next chair must be able to raise money. Indicating there is a talent or history required to show this – in most situations, this is valid, though less of a priority then one might think – more important is the willingness and time to do the work needed to fund raise, the institution and success/competence thereof will drive fundraising, regardless of the talent level of the chairmen. In other words, it is like gym class, the effort is what is graded, not the talent. This is more true than ever in the 2012 election cycle. As in 2008, a guy from Chicago will be on the ballot. President Barack Obama will be seeking re-election, Florida is a crucial swing state and fund raising will not be a challenge for the Presidential campaign, DNC or state parties. It only takes effort. A part time chairman is NOT ACCEPTABLE – this is a full time job that needs a full time commitment. Anyone not willing to give that, and more (40 hours/week doesn’t get the job done) should not apply.
For candidates, the talent of fund raising is more important, but also it is incumbent on the FDP to do more to ensure that all our candidates are better trained at fund raising and all other aspects of campaigning. We left a lot of votes on the table due to inadequate or non-existent training in 2008 and 2010, we must do better in 2012.
Show me… a chairman who will dedicate themselves to improving the way the FDP operates, increasing the talent level of staff and county DEC members through training where possible and replacement where necessary. A chair that will not only recruit candidates themselves, but will provide the resources for staff (current or new) that will systematically work to fill as many races in all 67 counties with viable candidates that can inspire and disseminate the Democratic message. A chair that will encourage primaries rather than compromise the values of the party to avoid them. A chair that will do more to involve young people, minorities and technology. A chair that will act with independence from establishment figures, putting the party as a whole above the election or re-election of any one individual. Show me that chair and I’ll get excited in a hurry…

